Giving up alcohol for the whole of January is my idea of hell and certainly something I would not consider, but a staggering number of Brits (including some of our own customers) kicked off the New Year with a month of sobriety. Interestingly, a poll commissioned by the charity Alcohol Concern found that those aged between 35 and 54 were most likely to give up drinking for the month and those in full-time jobs were more likely to do it than those who work part-time, are retired or studying.
Based on the above statistic, The Vinorium clearly enjoys a customer base which is predominantly part-time, retired or studying as our website sales for the month of January have hit an all-time record high. Keeping to the statistical theme – Only the Christmas trading months of November & December 2017 outshone January 2018 website sales, which is quite extraordinary. The press is touting that Brits are drinking less but better quality, which we can indorse as our average online order value for January stands at £243.81 (December ’17 stood at £332.50).
January 2018 sales increased by 50% (number of online orders) over 2017, meaning that abstinence for those who appreciate great wine is (thankfully) off the New Year agenda. Of course this leaves the issue of informing Alcohol Concern that all is well within the fine wine world!
My team and I have spent much of the week preparing a twenty-five page brochure containing one of the shining lights of the Barossa, Hentley Farm. Unfortunately, the knock-on effect being a reduced version (in terms of variety) of our Weekend Read however, please do take the time as Hentley Farm and The Vinorium have prepared something special for you all...
Enjoy the remainder of your weekend and here’s to a February
filled with lots more great wine,